Rock for music
The CMA Festival takes over Nashville each year for the biggest gathering in country music. The entire city of Nashville is transformed into one large stage. Our client, Cracker Barrel is one of the top sponsors of the CMA's. Over the course of four days, Cracker Barrel placed 600 of their iconic rocking chairs around Nashville. Festival-goers were offered a comfortable place to rest while they listened to the sweet sounds of their favorite musicians.
To accompany the chairs we built an app to count the rocks of the Festival attendees. When the goal number of rocks was reached, Cracker Barrel made a charitable donation towards music education.
Cracker Barrel donated $15,000 to music education once the 150,000 rocks goal was attained!
Ideation & Prototyping