What's in The Fridge?
Saving ducks from oil spills.
In another big Super Bowl outing, Bajibot collaborated with BBDO on a high-traffic GE contest website. After discovering a secret code in GE's third quarter TV spot, viewers were directed to our "What's In The Fridge?" site . There, they could use the code to open a gorgeously rendered CGI GE refrigerator for a chance to win prizes ranging from $25 in groceries to $20,000 in kitchen appliances.