Kindness Card


Launch Site


Paying it forward

We teamed up with Havas Worldwide to develop a responsive website dedicated to spreading kindness. The Kindness Card was a social experiment to recognize and reward kindness in NYC. New Yorkers were rewarded $10 for performing an act of kindness; whether it was giving up a seat for a pregnant woman on the train or a simple smile and friendly hello to a stranger. Dynamic data visualization mapped the 5,000 cards in circulation, showing how kindness spreads.


Technical Approach

Bajibot interfaced with Tango's API to create the Kindness Card reward redemption system. The clients highest concern was security, so we strategized a user flow utilizing Facebook connect and email verification.


The Results

Kindness can be found everywhere, even in NYC!




Ideation & Prototyping
API Integration
Full-Stack Development
Usability Testing