Kindness Card

Non-Profit

www.kindnesscard.com

 
 
 

Paying it forward

We teamed up with Havas Worldwide to develop a responsive website dedicated to spreading kindness. The Kindness Card was a social experiment to recognize and reward kindness in NYC. New Yorkers were rewarded $10 for performing an act of kindness; whether it was giving up a seat for a pregnant woman on the train or a simple smile and friendly hello to a stranger. Dynamic data visualization mapped the 5,000 cards in circulation, showing how kindness spreads.

 
 
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Technical Approach

Bajibot interfaced with Tango's API to create the Kindness Card reward redemption system. The clients highest concern was security, so we strategized a user flow utilizing Facebook connect and email verification.

 
 
 

The Results

Kindness can be found everywhere, even in NYC!


Partners

Havas


Services

Ideation & Prototyping
API Integration
Consulting
Analytics
Full-Stack Development
Usability Testing