It all started when...
Timex asked Bajibot to deliver a digital campaign that would help drive relevancy for their brand. We aligned Timex's signature Indiglo feature with the open-source Earth Hour movement. Bajibot created a WebGL pledge site where users were encouraged to share what they planned on doing for Earth Hour on March 28th at 8:30pm. In addition to the site, we created shareable social content to drive awareness.
We carved out a social strategy to help raise brand awareness for Timex. By partnering with the Earth Hour cause, we were able to accomplish Timex's goal. Bajibot created an influencer outreach program that spread their sustainablity message.
At the end of the Timex "Time to Glo" campaign, we achieved nearly 18 Million Impressions without any paid media. Timex also donated a dollar for every share to the World Wildlife Foundation.
Ideation & Prototyping
In House Team Collaboration