Earth Hour - Time to Glo


Launch Site


It all started when...

Timex asked Bajibot to deliver a digital campaign that would help drive relevancy for their brand. We aligned Timex's signature Indiglo feature with the open-source Earth Hour movement. Bajibot created a WebGL pledge site where users were encouraged to share what they planned on doing for Earth Hour on March 28th at 8:30pm. In addition to the site, we created shareable social content to drive awareness.


Technical approach

We carved out a social strategy to help raise brand awareness for Timex. By partnering with the Earth Hour cause, we were able to accomplish Timex's goal. Bajibot created an influencer outreach program that spread their sustainablity message.


The Results

At the end of the Timex "Time to Glo" campaign, we achieved nearly 18 Million Impressions without any paid media. Timex also donated a dollar for every share to the World Wildlife Foundation.


User Research
Product Strategy
Ideation & Prototyping
Visual Design
ADA Compliance
In House Team Collaboration
WebGL Intergration
Full-Stack Development
Usability Testing