Where do lost Chapsticks go?



Losing Chapsticks

We were excited to collaborate with the creative team at R/GA on this innovative Facebook campaign. The concept featured a multi- phase approach. The first phase included a fun Facebook app with user-generated content. Users were able to create and submit their unique posters to the app, which were then populated into a gallery where others could vote for them. The last phase involved printing the most "liked" posters guerilla style, and posting them on billboards around New York City.





Ideation & Prototyping
Motion & Visual Design
Technical Consulting
Facebook App Development
Usability Testing