Blueprint Mobile App

The Hain Celestial Company



A cleansing companion

BluePrint Cleanse needed a mobile companion to accompany their first of it's kind juice cleanse program. The app acts as support for both first time and seasoned juice cleansers. Packed with super helpful information, the BluePrint app is the perfect accessory to getting through each cleanse day. Inspirational quotes and imagery is shared along with cleanse tips.


Technical approach

Bajibot was tasked with concepting and creating a mobile app and social share content. In an effort to truly understand the mind of someone going through a juice cleanse, we drew straws to see who the lucky loser would be. We quickly learned how grumpy our strategist could be without eating.


The Results

70,000+ downloads on the App Store within the first 3 months! Bajibot received awards for mobile health and wellness.


User Research
Product Strategy
Ideation & Prototyping
UX, Motion & Design
iOS Development
Social Strategy
Social Content Creation
Usability Testing